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BMW GINA Light Visionary Model
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Summary
BMW has always been at the forefront in the arena of automotive innovation. The design team at BMW headed by Mr. Chris Bangle has come up with the BMW GINA Light Visionary Model which is a revolution in the sense that it does away with the traditional metal skin of a car. Instead it uses a skin that is made of a lighter material and hence is more flexible. The abbreviation GINA stands for "Geometry and functions in 'N' Adaptations”. The GINA concept has initiated a whole new thinking process at BMW and it has become a philosophy of out-of-the-box thinking and solutions. As Mr. Bangle very rightly puts it “The GINA philosophy in a short form – its about being flexible, thinking flexible, packing flexible… context over dogma…that’s it”.
Keywords: BMW, automotive innovation, automotive engineering, automobiles, Chris Bangle, BMW GINA Light Visionary Model, GINA, innovation
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